Internet Business Models
Tuesday, May 26th, 2009Let’s see something about the main business models in the Internet, you may help us to clarify ideas and to embark on creating a project using one of these:
Advertisement:
Recently we talked a lot about the business of advertising on the internet, so as not to repeat what I want to do is to recommend these two articles: nobody wants to stay out of the business of online advertising and ways to earn money from advertising, in addition to invite you to participate in the forums on advertising that we Loogic Forum. But before moving on to another topic I would comment on two things for me are very important in this business, first to each website to find its advertising model so I carefully studied the many options available. On the other hand say that the most profitable for me is to get advertisers directly, either through sponsorship or CPM campaigns. Negotiate directly with the advertiser is a privilege for us to pursue because it is much more profitable to work with brokers.
Electronic commerce:
A model that works wonders in countries where the population is accustomed to buying by catalog in Spain but has not finished having the success they expected. Over time this situation is changing and is increasingly common for families to do the grocery shopping over the Internet or buy books on Amazon. Where if it has worked perfectly when electronic commerce is offered for sale by internet products that are not available to buy at a real store. In this regard one of my first shopping experience online, beyond Amazon, was to acquire the portfolio I have been using The Jimi several years and are only sold via the internet. Another e-commerce model that is working quite well are the online outlet, seems to exploit the idea of scarcity and offerings within the network if it is something that fits into the mentality of consumers in Spain.
Premium services:
For me it is the business model I like best on the net, creating a web service that is so useful for users who are willing to pay a monthly or annual fee to use its full potential. Is a model that is complemented well with the public through options freemium where profit is the basic service with advertising and subscriptions to the advanced options of payment. We talked about this in the very article I too have ideas premium so I shall not elaborate more, just comment that I believe that eventually the majority of Web services will eventually have to paid versions, because the users themselves and will seek advanced options willing to pay to have them available.