Time to take stock of this year ending. A difficult year for the mediation that like so many other sectors of our society is not free of the crisis effect, an effect that neither the experts know to gauge fairly far from putting an expiration date.
From the standpoint of our insurance broker should be happy, we make a really good balance but we know that next year will be a tough year if we take as basis the fourth quarter of this year, a final period where we really noticed abrupt adjustments in the insurance market.
The rules have changed, our relationship with the companies, the aggressiveness of the market and the perception of clients over the contracted services are factors that will determine the future of this new year started.
If a particular segment of the things have not changed too much over other exercises can not say the same thing with regard to business.
It is a known fact that the customer no longer assumes, without discussion of the premiums for insurance renewal, they know that there are many companies whose main objective is to capture customers from the competition which results in a price war (this is debatable).
Crisis assessment of a service ceases to be as important as the economic cost of this from our point of view is wrong, but we should understand the approach to the situation where there are many families. In any case, as insurance brokers and due to the fluctuating prices of different companies have tools to care for both our customers and to attract new balancing the demand and price our services.
Another issue is quite different from those risks associated with the Companies (multirisk, RC, Bus, …), here the thing, and varies greatly. It is true that the construction sector is clearly in recession, which directly affects the insurance products but is also linked to the channel companies that there is no war premium, there is no reference to premiums and many times as we say in our discussions with the companies “Sirs unfortunately we do not make the prices so do not blame us for the infidelity of their customers.”
On the positive side we have that in the same way that you must defend your client is a high possibility of a new collection. Companies account for 625 of insurance premiums is a review like that of other suppliers, is to look over an account in its policy of cost savings that may not be looked at very closely in the past, but again to insist that we are at another juncture (either real or anime). That we therefore predicts that the year will be a great year with a trade component for professionals in the mediation.
Finally we do not want to end this review without referring to our beloved channel banking insurance. These take the palm on the aggressive in attracting customers, this issue discussed at length in this blog. We know first hand that has not been a good year for the direct sale of their products (personal loans, mortgages, ….) And that the objectives are focused on selling branches, sell and sell all kinds of insurance. But this should not contracting, we understand that the market is large and that the figure of the professional mediator wins prestige over time.
In short we face a year with many curves that we hope to overcome them effectively, but as we started and the experts are saying in this matter and clarify the rules may change again at any time.