Global Design And Business

The crisis is also an opportunity in two directions. To clean up the negociones little or no cost and entrepreneurial energy that apply to new opportunities arising with new demands in the global market. And the second develop current business innovation to counter the competitive pressure from emerging countries and that will wipe out the potential customers from the countries that are out of the crisis such as Germany. Make the exercise of analyzing what businesses we support and what future awaits them. It is the social responsibility of those who now run them. If the answer is in that direction and we are in a perverse sense, they will become obsolete before we can realize. In this case, to intervene and bring closure in an orderly fashion. In this process must involve employees who has talent and can not get lost in the organization exhausted. You have to project to the new business entrepreneur who has wood is always a potential new entrepreneurs. The talented people are the engine to start new develop yourselves. The principal asset of a company are the people, nothing can be done without them. New business models based to fear success in talented personnel, ie knowledge, commitment and ability to implement action plans as defined Pilar Jericho before endemic crisis and for my part, I venture to add that in addition must have the habit of continuing vocational training.

The key determinant for success in a new business is based on having the skills required for management.

No one should rely on experience, intuition and knowledge gained during the period of the welfare state, today will be sufficient for the planning, creation and development of a new business unit. Everything has changed and even prestigious business schools, have their teachers with the wrong foot to provide this type of training and only have to observe the educational programs have recently been updated to the new requirements.

A new training program for the creation of a new business among many other things must be based on the following points of analysis.

1. Understand the error of the crisis and avoid further action in

2. An activity not to raise anyone’s mind to get help

3. Analyze the strengths of the business off in emerging

4. Analyze the opportunities in these countries are developing

5. Mimic the austerity measures in the business organizations of euro area countries are overcoming the crisis.

6. Projecting the points 3, 4 and 5 to 2025 and view consequences

7. Create an atlas of new business sectors and to deepen the entings can be more specific for our case.

8. Presenting the territory to settle. To study the logistical center of gravity determining customers. Do not be reluctant to relocate from a neighborhood, city or state. Even the expatriate is now the business logistics base in globalization.

9. Do not rely on a closed business plan. Unexpected events should be expected and have exercised the organizational muscle to bear economic and waist to overcome them. (Start small)

10. The tradition of always going to be only a tenth of the entrepreneurial approach: How to select your client, your definition and differentiates its product offerings, How to create value for its clients, How to get and keep customers, how goes on sale (advertising and distribution strategy), I define the tasks to be carried out, how to configure their resources, How to get the benefit … Go Classic is already assumed to be known practice.

And to think the consumer is learning to buy, household economy forces them to buy what you can and not what you want. The market also is polarizing at high speed and intermediate products to the economies no longer have target.

The point is that to get to learn the skills of the Decalogue is only possible to do this through training and experts who have international vision, are in continuous training in the events of the market economy and also teaching skills and keep abreast of future viewing events. Do you come to mind anyone? If so contacted to help the business community of our country to develop an entrepreneurial future probabilities. Education has always progressive country is always ahead of the economy. Effective education in Spain has yet to be invented. Right? and is that a server do not know. In Spain you need to transform the business of education service for society and most of the entrepreneurs who are the only ones who can activate the employment policies. The truth.

Once the focus of the consumer economy in the value chain was in the consumer marketing actions motivated by product developers and manufacturers will be encouraged to buy and buy. This scheme was sold out: The consumer has learned. In the last ten years the retail market which invaded the strategic “selling points” in its huge facilities, surprised again to consumers and this filled the shopping cart to empty your wallet and VISA, which were imposed when the fresh money were the tool of temptation to spend and consume. Retail stores (retail) during all these times imitated all his competitors to keep track of potential clients, more or less, thanks to the welfare state it worked. It was always in all cases the “consumer” as the king of the market. He said what he wanted and that things would buy them available also .. And the thing was:

“[Consumer] ==> [New Product Need] ==> [Retail and Distribution] ==> [Manufacturer]” … was previously the case.

… The consumer needs generated, and the manufacturer growing wealth and creating jobs. Came the crisis and the consumer economy has fallen. The retail store sells retail or less, much less in many areas. The music genre is not sold everything, is to be returned or not meet the manufacturer’s invoice and therein lies the chaos that alters the value chain. The committees of commercial fulminate, payments do not reach the manufacturer and this replicates their suppliers suppliers. In addition, about people in factories, fired causing the destruction of jobs. These dismissed workers without standard income, buy fewer and evil … the cycle is played and toured with perverse effect fuel economy.

The value chain to boost the economy, is now behind with the manufacturer, the most vulnerable and the only impact on employment policy to create new jobs or unemployment. And it all starts when we look at the potential consumer at the time of purchase to buy what they really need, you can pay and generate more demand for the manufacturer.

If the store closes and the developer is insolvent, the debt stays there. If the chain does not sell, return the product and endorse it lapsed back to the manufacturer, and will also load freight and logistics. If the manufacturer does not comply with the invitation and does not pay for distribution, it unceremoniously closed the business opportunities and puts on his knees, a situation the purchasing managers of the chain, known exploit and tighten the nut at the rates and conditions manufacturer limits of suffocation. (One day we’ll talk about these “buyers”)

What CAN be the manufacturer? … Well, so much as necessary to prevent the tsunami of bad debt or gender returns as drowning. Analyzing the situation, the reality is that both the developer of retail and point of sale, if not paid in Spain, “it spends almost nothing.” Therefore the behavior of the management of point of sale is the key issue. A store or chain, no longer cost effective for day to day. The shopkeeper, expressions of relief, in charge of large area the first cycle of poor sales due to “rethink the business”: Change product ranges, brands, reduce stocks, lots of shopping, change the location of the business, the format of anticipate the same … all before you start not paying and enter the slope of the end for poor anticipation of future management of point of sale. Never wait for luck to change those things that only the professionalism, skills and abilities of people-professionals can do.

And, the manufacturer, do you do? … Require who manages your product at the POS, have a team formed, trained for this and know-how with a global mindset. If you know the clerks and dependents sell. Why the POS is well established. Know what to buy and select suppliers. What business leadership training have Retail Management. That is not to trust their product without a “ITV” it clears. At present the focus of value chain is the manufacturer and they should require professional who uses your product to market.

“[Producer] ==>

([Retail and Distribution] x [Products Effective]) x [Innovation]

<== [Egoeconomía consumption] “