Gaining International Real Estate through SEO Tactics
In the last few months Google, MSN, and Yahoo have been discussing the need for local websites. They have created new online products to make it easier for a local business to get better results rather than having to fight global competitors. This new change will require certain SEO tactics you have employed in the past to adapt. There are five hints we can give you to get into the international market.
- You need to have a country level domain name. This means that your domain name is registered in the country you are going to target. For example if you want to target China you should have your domain name registered in China, not in the UK where you are based.
- Domain hosting also needs to be at the country level. You need your server to be listed in the country you target.
- External linking is majorly important to your site. For international sales you need to have sites link to you that are in the same market. Let the directories help you gain the links you need. This helps your search engine optimisation campaign survive.
- Language is imperative. In fact this cannot be stressed enough. While the country may understand English it helps to also have the page in the local language. You may have to find an external writer for this, but it will help. By offering the local language you show you truly are in their market.
- The blogs you create need to be local. Not only should you be blogging in the right language, but you should be discussing things that matter to the local country. News is one way to get into the local fare when writing your blog.
It is challenging to get into the local market in a different country, but following these steps will help.