THE MARKET
Introduction
In an era of globalization and highly competitive products or services, such as in the changing world of marketing is necessary to be alert to the demands and expectations of the market, this is vital to ensure the success of companies using techniques and tools, one is to conduct a market study in conjunction with a series of investigations, such as competition, distribution channels, product sales sites, so that advertising in the market, prices etc..
Too often entrepreneurs are not so clear what they sell. Many times it seems irrelevant to ask what we sell. Obviously, all sellers know the products they offer to consumers. But not necessarily know who seek consumer products.
The key phrase is to know the market. Market needs, ie consumers are giving the pattern in order to better define what we sell and to whom and where and as we will.
Definition.
* Markets in economic terminology a market is the area within which buyers and sellers of goods have close trade relations, and carry out transactions so abundant that the different prices at which they are made are to unify.
* We understand the market place that assist the forces of supply and demand for the transaction of goods and services at a certain price.
* Includes all persons, households, businesses and institutions that have needs to be satisfied with the products of the bidders. They are the real markets that consume these products and the potential markets that do not consume even could do so in the immediate present or future.
* Markets are real and potential consumers of our product. Markets are human creations and, therefore, perfect. Therefore, you can modify according to their inner strength.
Important points to study the market.
* Studies on the distribution.
* Studies on product coverage in Stores
* Acceptance and opinion on products in distribution channels.
* Studies of outlets, and so on.
* Advertising
* Pre-testing of ads and campaigns
* A priori and a posteriori studies of conducting a campaign on consumer attitudes toward a brand.
* Studies on advertising effectiveness, etc..
Market Classes
As the markets are constructed by individuals, households, businesses or institutions that demand products, the marketing of a company must be systematically designed to meet the requirements of these markets to provide better satisfy their needs específicas.Según the amount of goods
a) .- Total Market consisting of the universe that needs can be met by supply of an enterprise.
b) .- Potential Market comprises all entities of the total market that besides wanting a service, are in a good position to acquire them.
c) .- Target Market is comprised of segments of the market potential that have been specifically selected as the recipient of Marketing Management, is the market that the company wants to pick and choose.
Other Types of Market
Wholesale market
Are goods which are sold at wholesale in large quantities. They generally go to brokers and dealers to buy in quantity after the products they sell to other dealers at prices higher and higher capriciously.
Retail Market
Also called for slaughter, where they are sold in small quantities directly to the new mode of consumidores.Una such markets have in the “Supermarkets (Supermarkets) of U.S. origin, which are major channels or organizations that move massive capital . Where is the fashionable “self”, ie that the consumer chooses the items that you purchase, eliminating the employee and the dependent small merchant who sells their personal items.
Real market .- represents fencing which has managed to reach consumers in target market segments that have been captured.
“The market is everywhere, anywhere
that people change goods or services for money. “