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Google’s 10 projects that failed

Wednesday, February 10th, 2010

Say “Google” that seems synonymous with “success.” However, should the giant in Mountain View also offers some flagship projects, which Google justifies its policy of researching and developing all kinds of initiatives.

However, we must not forget that they are projects that reached the public, so it took months of testing and development. The products that succeed on Google are those who find the balance between revenue generation and utility for users. Therefore, in their unsuccessful projects, one of these elements should be misconceived.

EWeek magazine found in a compilation with the ten Google Audio Failures:

1. Lively: A three-dimensional universe in which users could create an avatar to interact with other avatars. Not find a good host or between companies or between individuals, so Google it closed earlier this year.
2. SearchMash: an application that allowed reorder search results, among other functions. The problem is that Google placed in a separate web, without publicity. He closed the service in autumn 2008, replacing it SearchWijki, where you can also modify the search results.
3. Google Notebook: a kind of notebook that allowed to collect and organize information in a document accessible via the Internet. Rather than suppress it, Google has abandoned this project, betting tools similar but more advanced operations such as Docs, Sites and Tasks.
4. Google Video: a service that became meaningless when buying YouTube, but still operating. Google considering giving other uses, including providing streaming movies.
5. Mashup Editor: A tool has also been deprecated by another project of the house, App Engine. However, there is much competition in the sector of the platforms for building applications, for example, Amazon Web Services, or those offered by Salesforce.com.
6. Google Catalogs: who would ever seek advertisements in the Web? Especially when Google has in hand a much more important to scan books from around the world.
7. Dodgeball: A mobile social network that Google acquired in May 2005, which used the position of the user to locate and send messages to nearby friends. Along with Orkut and Zingku, shows that social networks are not Google’s forte.
8. Google Print Ads: draft print advertisements in newspapers in paper sank like a fish out of water.
9. Google Radio Ads: More of the same: Google overestimated their technological capabilities outside their usual ecosystem (Internet) or encountered disbelief or rejection of traditional media.
10. Shared Staff-an attempt to enter the field of social bookmarking, Delicious style. The low acceptance has come to incorporate the concept to the Google Reader.

Download pictures FREE!

Sunday, December 13th, 2009

Any web design needs some good images that illustrate their contents.

Often we are forced to pay an unfair to use them.

The truth is that although we think not, and there are fines are very high. “Stealing” an image and display it on your site can be a fine of up to sink. They say that there are crawlers that seek commonalities in the information of the pixels, when the overlap exceeded by x%, the alarm goes off and checked carefully, the rest you can imagine.

There is also an “urban legend” that if you modify an image and can not push yourself right, but I assure you I have lived in a previous work, how we get fined for using a photograph that had been treated and subsequently amended.

Anyway, there are very good free images with sufficient quality for our web designs, Dzineblog shows a list of 30 sites where we can download photos for free.

* 30 sites for downloading free images, royalty free

NOTE: As of today the web has been classified as “web attacker” so I put you below the links to the 30 recommended names:

1. StockXchange
2. StockVault
3. Photocase
4. Dreamstime
5. Open Photo
6. MorgueFile
7. Every Stock Photo
8. Studio 25
9. Woophy
10. DexHaus
11. Photogen
12. About Pixels
13. FreeFoto
14. Free Photos Bank
15. Bancoimagenes
16. Pixel Perfect Digital
17. Pixelio
18. Pixel Galerie
19. Illustrated Nations
20. Vintage Pixels
21. Free Picture Click
22. 9 Ă— 13
23. Design Packs
24. Image * After
25. MIcro Shots
26. Turbo Photo
27. Free Digital Photos
28. Bluevertigo
29. FontPlay
30. Digital Dreamer

Usability of a Website

Thursday, December 10th, 2009

What is meant by a web design usable?.

Usability is an empirical value, since results are obtained through a test conducted on a sample of users. These values obtained are neither good nor bad, but depend on the purpose that we have set or what you’re comparing. It is therefore to assess whether the web design is valid for the purpose for which it was constructed.

Does your web design usable?, To answer this question we must evaluate several factors, separately and together, since each and every one of them must be taken into account if we really want our website to be usable. To evaluate the usability of a website, we verify the accessibility, identity, navigability and content.
ACCESSIBILITY

Accessibility is the degree to which everyone can use an object, visit a location or access a service, regardless of their technical or physical.

When we measure the accessibility of a website, we measured:

* Charge Time’s website: obviously not all have the same connection speeds, a website can make endless heavy load with a corresponding neglect of the user.
The weight of a page consists of images, html code and the files it calls, such as CSS or JS.
Try it maximizes the size of our images (gif and jpg as appropriate), use a good code XHTML, CSS fully optimize the JS and use only necessary for the page.
The ideal is to bring the weight to 100kb, anyway depends on the type of website that we designed. The charging time must be reasonable to the content type we are showing, and in any case not exceed 10 seconds.
It is also very important in the case of the pages in flash, use good preloads do not suffer for the user and above all not to lose.
* Make a readable web page: the contrast is very important when making a page readable. It is not only a stylish design make has to be functional. I use a lower contrast for a headline, but what I can do is put a low contrast text, because this will mean even on some monitors, the user can not read, and generally cause fatigue to read.
The font size and line spacing are also equally important. Ideally, it is also able to offer the possibility to scale the font size, but if well designed, it is not essential.
Whitespace favor us, help us steer a course of reading and allow us to “air” and the page to promote their reading and consultation.
And of course, nothing “fair”, there is nothing more stressful than trying to read a website where everything wants to stand out from the rest.
* Plug-in, bad thing: we can not force our user to download an application to view our content, first, because many times not to trust, and second because that will make you lose much time. Unless it’s something very specific and desired by the user, the vast majority choose to leave the site.
If you have no choice, we should at least give the option to skip that item and continue browsing.

* Tags on images: All images on our website must be labeled “Alt” with a text description of what they represent. Besides helping the user, we will help Google to find us better.
* We use a 404: when a page does not exist, the server shows a page of type “404 Not Found”, this is a quick way to lose to a user. The ideal is to design a good and attractive 404 page, inviting the user to browse through our website.
* No pop-ups or new windows: there is considerable evidence that the use of pop-horror to the user, there are many ways to get those files without the need for desktop full of open windows. The user uses the “back or back” to navigate, open new windows is the only thing that causes that are hidden on each other. Do not worry, if you like your content back to back.

IDENTITY

At all times it is necessary that you know who we are. This provides confidence in our content.

* The logo: the brand that say about us, always in a prominent place and visible.
* Describe the site: in terse sentences, what is this and what you can do and find here?
* Home in a click: the home is a reference to the user, anytime, quickly, should be able to access it.
* Contact: sometimes the user wants to be able to contact you, facilĂ­taselo as possible.

NAVIGATION

We often think that everything is clear, then we are surprised that when we teach the web, our friends Blog can not reach the site we want to see, this is because the web is not well designed. It is not nice to have a final result, dramatic, good design is also and above all, is capable of making Web content to be easily viewed by the user, ie to be able to navigate smoothly to discover the web. This could also be called the information architecture.
There can be no airworthiness manual, each page is a world, so if we can is to try to follow these guidelines:

* Logo with link to the homepage: the user usually always looks like instead of heading home.
* Navigation menu visibly: usually the best place is the horizontal bar at the top of the web. If we realize this is the place where we learned to use any program (Word, …) and is where we find it easier to navigate.
If the menu has submenus, it is easy to distinguish.
* Clear messages: the holders of the menus must be clear and concise. In general also recommended not to over 7 main links in a menu, number in principle more than enough for any website.
* Links easy to identify: do not forget that the role of a link is pressed it, let us try to always see clearly, underline for text and text to the button.

CONTENT

Obviously the most important part of the web is the most we spoil you. The way to show you’ve already seen in the preceding paragraphs, but in regard to its composition must not forget:

* Use the right labels: to define the headings, subheadings, paragraphs … In addition to helping the reading we are defining a time all SEO work.
* Use CSS for ranking: by colors, font sizes, backgrounds of layers, we make everything more readable. If good content hierarchy greatly facilitate the work of the user to choose when he wants to consult the texts. A very common use but not very helpful is to put up the pictures.
Using bold, emphasis, all these figures help the reading of a content.
* Use url’s “friendly” easy to remember and descriptive of the content.

Well, ultimately these are the points that I as a designer take into account when making my website designs, as I always say, the best ally is the common sense and something that usually comes well is take to your friends @ sy teach anywhere. Observe how they move through it and give you the answer to whether your site is usable or not.

Benefit Program Tax Credit for Buyers Housing

Friday, November 27th, 2009

Let the OHFA help with down payment and closing costs through the profit tax credit or interest-free loan payments until August 2010. Eligible borrowers who participate in the program for their first home buyers or the Ohio Heroes program can use the loan to reduce the costs that a buyer must pay from his pocket when buying a home.

If you qualify for one of the programs for housing loans of OHFA, may decide to take advantage of the benefit program tax credit.

* The OHFA will issue a loan in the form of second mortgage for up to 3% of the purchase price of the house.
* You can use the loan for the down payment for closing costs or other expenses to be paid in advance prior to closing. Note that although the loan will considerably reduce their expenses, you may still need to pay some costs of its pocket if they are not covered by the loan.
* If you take advantage of the loan, the interest rate on the second mortgage is set at 1% higher than the current mortgage rates of OHFA and you begin to pay the August 1, 2010.
* You may be eligible for a new federal tax credit for buyers of their first home of up to $ 8,000. You can claim the credit on your federal tax return for 2008 to be submitted no later than April 15, 2009, or the tax return for 2009 to present in 2010. You can find more information about the tax credit for buyers of their first home on the website of the Internal Revenue Service (IRS).
* There are incentives available if you decide to prepay the loan for the benefit of tax credit for purchasers of homes before June 30, 2010. Otherwise, your mortgage payments will increase slightly due to the additional payment of the second mortgage.

Do I qualify?

To qualify for the benefit of tax credit, you must meet the program requirements of OHFA loans for buyers of homes and closing the transaction of his house before November 30, 2009. You can also claim a federal tax credit of up to $ 8,000 in their federal tax return, 2008 to be submitted before April 15, 2009, or the tax return for 2009 to be presented in 2010. Check the requirements for the program to buyers of their first home and the heroes of Ohio.

In addition, you must:

* Take an educational course for purchasers of housing provided by a housing counseling agency approved by HUD, or
* Use the instructional program for buyers of homes in the OHFA online.

Learn more about the educational options for buyers of homes.
Download Information

You can download information about our loan programs from our download center.

The Future of Business Will Go Through the Service

Friday, November 20th, 2009

In the coming years, providing excellent customer service will determine the success of any enterprise. Some time in the organizational environment that can be heard this phrase, however, when acting as clients often do not receive a service is consistent with it. It would be useful to recall that when the customer is well served, in addition to comment back.

But if we pause to reflect what is causing this widespread lack of awareness about the service, we can begin with the following: each person who attends our staff belongs to the front line, ie those Employees who have direct contact with the client, since it is difficult to do an executive. This is important, because part of the image that takes the customer of the company, is the treatment given.

The idea is so simple, how to create loyal customers in time, one of the best investments you can make, therefore, is to raise the professional quality of staff. Think of ourselves: we take care to select and train our staff to provide good service?
A good goal is to make regular and casual customers, this is achieved by the service. In this sense, although it is vital to use good technology is not enough to possess the most modern machinery and the best system, all involved must take the most that can be derived from these resources in relation to the unmet needs of market.

At the same time, we must move decisively in the development of the concept of Quality Management. Of course, more than one local entrepreneur might ask: why spend money on quality control if we do not come here?

In the case of products, it is very common to confuse quality control with a gentleman sitting at the end of the line and dedicated to separate the bad from the good that came out. Not so. Quality management aims, simply, that there are no defects. So this is a topic that does not support middle: either you are a fan of the quality of service or is not.

There are several reasons to invest in a program of quality improvement, which vary by market and wanted the technology to process, but always see three reasons that are applicable to any activity and any market:

1. Trade borders, throughout the world, are becoming more permeable, so that new competitors will have at home that have worked for decades in this direction.

2. If you want to place our products or services abroad, we must-at least able to achieve international quality standards, but not only that: we will also have to be competitive in price, delivery conditions, design, etc. ..

3. Consumers today demand higher quality in their purchases and their loyalty to a brand is weakened by adopting an attitude of permanent. If you still have doubts about the benefits of operating quality, I will name – as shown – the following:

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Increased profitability.
*

Enhancing the quality of loyal customers.
*

Reduced cost of waste.
*

Increased staff satisfaction, reducing turnover.
*

Increased market share by developing the ability to attract new customers.

Is it so important to quality as a substitute for good management?
No. Personally, I am clear that the final quality of service will never exceed the quality of managerial management. This arises from the following: not enough on training and customer service, it must be a cascade effect, starting with the directors and reaching all staff, maintaining inward (internal customers) the same treatment as out (external client).

Finally, a good way to see what kind of services we are taking is to conduct a brief survey among customers and then take the views of senior management, which generally do not know what happens below.

It is clear that the answers obtained will be the starting point to improve things in business, because ultimately what we’re trying to improve the quality of life.

What is what prevents you start your own business? Lack of money, relax.

Sunday, September 13th, 2009

There are several reasonable options that are available capitalization for those aspiring to become entrepreneurs. The key is to plan. Your financial strategy has to be meaningful not only for yourself but for your prospective lender.

In just 60 seconds, we’ll show how to build a solid financial foundation for your fledgling business.

0:60 Identify your needs
Calculate what you need to start and maintain your business – equipment, inventory, and office space and branches. Then, consider how much you can cover your capital (your savings, or contributions from family and friends). Be careful, do not want to estimate either very small or large your needs, nor want to endanger the economic stability of your family or relationships.

0:48 Study options
Commercial banks are the most common lenders for small business, offering a variety of conventional loans as loans secured by the Administration of the U.S. Small Business Administration (SBA, for its acronym in English) You can also consider firms capital, finance companies, associations, etc.. Be sure to learn everything we can about the evaluation criteria and terms of payment for each option.

0:36 Present your case
Most lenders require a business plan, a resume detailing your education and business experience, credit history and references specific to the loan documents. Develop your business plan with specific sections describing the nature and type of business, resources available and how they are used to achieve the goals, time calculations, financial objectives, competitive analysis and how your business in the market.

0:25 Fill in the blanks
Some lenders may also require liquidity projections that illustrate both your ability to start the business and to repay the loan. Remember that this plan should be realistic and must be supported by data that will validate your projections and estimates. Do not skimp on research.

0:13 Practice your presentation
All applications for initial capital will require some type of presentation. Although you feel safe in these situations, organize your thoughts and practices with people who offer you an objective opinion about your presentation. Anticipate questions that you may find will increase your confidence and prepare you for any situation that may arise.

0:03 Question … and more question.
Talk to potential lenders about their processes and expectations of the loan. Your branch of SCORE has many resources and experienced advisers to guide you through the steps in this initial funding.

Japan Airlines seeks EUR 1,890 million to finance its restructuring

Saturday, September 12th, 2009

The Japan Airlines Company, the first in Japan, needs about 250,000 million yen (1,890 million euros) to fund its restructuring plan and to address poor performance arising from the crisis , said Wednesday’s Nikkei business daily.

According to the newspaper, the airline sought bank loans amounting to 100,000 million yen ($ 755 million) and will try to raise a similar amount by selling shares and issuing new securities in the current fiscal year, which ends in March 2010.

In addition, Japan Airlines is considering a possible alliance with U.S. company Delta Airlines, the largest airline in the world, has shown interest in investing up to 50,000 billion yen (377 million) in the Japanese airline.

It received late last June, a credit line worth 100,000 million yen from a consortium consisting of, among others, the Japan Development Bank and the government backed the company in exchange for accepting temporarily put under supervision of the Ministry of Transport.

The airline, which lost between April and June 99,000 billion yen (723 million euros), is immersed in a cost-cutting plan to dispense with 1,200 workers and reduce its operations and air routes and use smaller planes to accommodate to lower demand.

For the current fiscal year, Japan Airlines expects to record a net loss of 63.000 billion yen (460 million) and an operating loss of 59,000 billion yen (431 million)

Business Plan : Business Tool

Tuesday, September 1st, 2009

What is a Business Plan?

Concept and Definition

Also known as the Business Plan or Business Plan. We can define it as a map that describes the trajectory of the company or business, three times, past, by way of introduction; Present: the specification of the situation at the time; Future: The projections of goals and objectives.

We can define it as a document in an orderly and systematically details the operational and financial aspects of a company. Then, like a map that guides the traveler, the business plan in advance to determine where the company where they’re coming and how much we need to reach the target.

Who needs a Business Plan?

It is generally customary to think that only large companies need a business plan. However, this document is essential for small and medium enterprises (SME’s). Many entrepreneurs consider the business plan as “the most powerful tool” that can be used to operate in the evolving market economy. Therefore this instrument in the hands of a micro and medium business could be a key to open a number of business opportunities.

What I need?

When we think of a business plan usually believe that this only helps us to search for funding. The first objective should be to define a precise and objective manner the feasibility of the project or company.

It can also be used for:

1. Redefine the direction of action;

2. Supporting an application for credit;

3. Search for new investors or partners, including the type of Joint Ventures

4. Make an offer of sale;

5. Obtain a license or a franchise from a
local or foreign company, among other options.

Each stream has its own scheme of how to develop a business plan. If you just starting this and want to organize your steps you can use the following guide, bearing in mind that each company will have its specificities.

Schematic model for the development of a Business Plan

I. Introduction to the Company or Business:

1.1 Origins of the company.

1.2 Objectives and philosophy of the company. Defining the mission, vision and values (what, how and for whom)

1.3 Characteristics of the company.

1.4 Composition and Organization.

1.5 Human Resources. Management team. Operational team.

1.6 Physical resources.

1.7 Expectations of partners and customers

II. Nature of Project

2.1 The product or service

2.1.1 Current and Features

2.1.2 Operational Strategy (products or services)

2.1.3 Prices, sales and costs

2.2 Overall assessment of the project and consistency

III. Marketing and Strategy

3.1 Identification of the target (segment) of the target market

3.2 Competitive Analysis

3.3 Price Strategy

3.4 Promotion and advertising

3.5 Distribution

3.6 Forecasts

3.7 Marketing Plan

IV. Product or Service

4.1 Specifications of the product or service

4.2 Area of production

4.3 Equipment and Infrastructure

V. Organization and Work Plan Development Project

5.1 General aspects of the organization

5.2 Legal framework of the organization

5.3 Work plan for project development

VI. Economic Issues – Financial

6.1 Determination of the initial investment required

6.2 Study of available funding sources

6.3 Projected performance

6.4 Plan and Cash Projections

6.5 Balance Sheet

VII. Conclusions