How to improve your earnings?
Monday, February 22nd, 2010In recent months we have heard many complaints from webmasters who have suffered considerable losses in revenue from AdSense. This effect is due to Smart Pricing that applies to AdWords ads. One of the most important consequences of Smart Pricing is that it applies to the entire AdSense account. If a member (publisher) has AdSense on multiple sites, a page that does not have good performance, can lower incomes in all sites, ie the price that Google pay per click (PPC price per click) decreases. Now, how to improve, or rather keep your earnings go down? A few days ago this topic was discussed at a WMW thread. In fact, the key to solving the problem is to remove AdSense from pages that have a low conversion, so as to push up the PPC. But finding the pages that have a low conversion is difficult. Pages with low conversion are those that help advertisers (who pay for AdWords) to achieve their goals, ie to convert. An example may be a page of free software that displays ads for expensive software. Perhaps visitors are to click on the ads, but will not buy anything because you were looking for something free. Then, the conversion value of the site is low. Therefore, low conversion pages do not necessarily have a low CTR or low eCPM. The only way to find a low conversion page is to analyze the relationship of prices given AdWords keywords and compare them to the PPC that Google pays the publisher. This can be done only by making measurements for several weeks in the pages themselves measuring the price per click than AdSense has paid, and then comparing these rates with the estimates in AdWords for those keywords. If the difference is very large, ie if what Google pays per click is very low compared to prices in AdWords, then these ads are a Smart Price low. And precisely these are the pages that should be removed AdSense ads to get, after a few days, an increase in the price per click.