Global Design And Business

June 10, 2009

Internet Business Models

Filed under: Business,General,Internet,Personal — admin @ 1:15 pm

Professional projection:

With the advent of internet, but especially with the rise of blogs and social networks as we have seen a new batch of professionals has been able to use these tools to promote maximum as professionals, made a name in the sector in which they work and especially improvements in their specialty. Enrique Dans sounding names like ourselves that we talk about influential on the internet and through their daily work in front of her blog is invited to many conferences and workshops around the world, an activity that must be very lucrative and is perfectly complementary to a practicing teacher in a school. This is just one example of many professionals who use the network every day as your best tool for promotion.

Consultancy:

We can say that it is somehow related to the previous case, but it deserves a separate space for those professionals who use the network to offer their services and use all the tools of internet communication that puts its power to communicate with their clients and work with them without being physically in the same place. In this line we can find for example advocacy services offered by internet Javier Muñoz iAbogado from its web platform. Also in terms of Internet strategy consulting concerns we have begun to offer these services from the brand that we have called Loogic Business.

Crowdsourcing:

Is a development and outsourcing is that companies can make orders for certain jobs to many people involved in partnership to achieve, but without having to join a specific company or institution, all internet and totally virtual . One of the best examples of this system is the labor market created by Amazon and is known as Mechanical Turk. A place where thousands of people volunteer to perform tasks that do not require much expertise, but if time and ability to carry it out.

White label:

Internet is very common to use white-label services to create new sites based on models of success. As we saw recently in Loogic Minijuegos was creating Web services applications using a white label web coloring drawings, a social network of contacts and a web of online tournaments. The Mini brand is so strong that many guarantees of success if you offer other services to their loyal users. In this case, instead of having to create from scratch using other services that are offered as private label and saves a lot of money on development. For Web services with a smooth white-label offering to the projects acknowledged can be an interesting option to improve incomes.

June 1, 2009

Internet Business Models

Filed under: Business,General,Internet,Personal — admin @ 10:06 pm

Micro:

Although it has not come to have the success that many had hoped the fact is that options for access to micro-services or content can work quite well for specific cases. We are not talking about a premium service but rather the use of payments for different operations. Some examples may be a mobile content downloads or software downloads from secure servers to prevent virus issues. A very interesting example at Softonic we see that at the time of discharge gives us the chance to do it safely if we make a micropayment SMS. The combination of the use of mobile SMS and the web in this sense becomes very business model that we should take more account of income to supplement our projects.

Auctions:

Always said that eBay was a need related to a hobby of their creator, and hence has become one of the largest Internet companies, including listed companies. But Ebay is not the only company that lives on the internet auctions, almost every country with a good level of internet penetration of this type have appeared in some auction sites have been purchased by the leader. More recently we have begun to emerge as the reverse auction sites, some of them are becoming quite well known and has brought a new business model the industry that seemed dominated by the leadership of Ebay.

Purchase domains for sale:

I am in favor of speculation in domain names and premium seems logical to me to be a scarce commodity (coches.com, viajes.com, moda.com, noticias.com …) I understand that there are people who are engaged in the business of buying and sell these domains. But I do not like where this domain is moved to “no premium” because persons who registered thousands of domain names which are preventing assemble projects have internet facility available for domains that fit our interests. However, what needs to recognize is that in the business of speculation in domain names and big money moves is a phenomenon that is part of this whole area so it must be borne in mind.

Contents of payment:

Here is the outcast of the big Internet businesses, at least in a general content is concerned. Content on the Internet began to be free, users got used to us and now there is no way to charge for content created exclusively for internet. Clearly there are exceptions (pornography, financial analysis and little else) but now no one is to create a blog for example and charge for that users can read it. In Spain we had a case that made us realize that the contents of closed and had no future payment, the daily El Pais closed its content and wanted to charge users for reading in the time it took to realize that it was not another good business daily, The World, became the leader of the network audience.

May 26, 2009

Internet Business Models

Filed under: Business,General,Internet,Personal — admin @ 11:43 am
The business model is not born, it does. Privileged few have “happy thoughts”, but the rest of which are dedicated to creating projects on the internet we have to work hard to find a business model that best suits our interests.

Let’s see something about the main business models in the Internet, you may help us to clarify ideas and to embark on creating a project using one of these:

Advertisement:

Recently we talked a lot about the business of advertising on the internet, so as not to repeat what I want to do is to recommend these two articles: nobody wants to stay out of the business of online advertising and ways to earn money from advertising, in addition to invite you to participate in the forums on advertising that we Loogic Forum. But before moving on to another topic I would comment on two things for me are very important in this business, first to each website to find its advertising model so I carefully studied the many options available. On the other hand say that the most profitable for me is to get advertisers directly, either through sponsorship or CPM campaigns. Negotiate directly with the advertiser is a privilege for us to pursue because it is much more profitable to work with brokers.

Electronic commerce:

A model that works wonders in countries where the population is accustomed to buying by catalog in Spain but has not finished having the success they expected. Over time this situation is changing and is increasingly common for families to do the grocery shopping over the Internet or buy books on Amazon. Where if it has worked perfectly when electronic commerce is offered for sale by internet products that are not available to buy at a real store. In this regard one of my first shopping experience online, beyond Amazon, was to acquire the portfolio I have been using The Jimi several years and are only sold via the internet. Another e-commerce model that is working quite well are the online outlet, seems to exploit the idea of scarcity and offerings within the network if it is something that fits into the mentality of consumers in Spain.

Premium services:

For me it is the business model I like best on the net, creating a web service that is so useful for users who are willing to pay a monthly or annual fee to use its full potential. Is a model that is complemented well with the public through options freemium where profit is the basic service with advertising and subscriptions to the advanced options of payment. We talked about this in the very article I too have ideas premium so I shall not elaborate more, just comment that I believe that eventually the majority of Web services will eventually have to paid versions, because the users themselves and will seek advanced options willing to pay to have them available.

May 24, 2009

Internet Business Models

Filed under: Business,General,Internet,Personal — admin @ 4:45 pm

Software as a Service:

Is closely related to the premium services that we have seen, but there are important differences in this respect, more goals than the actual operation. What I see is that software as a service (SaaS) is to lead the network applications that we used normally installed on our computers and in many cases these applications are more aimed at the business use. Besides the companies that offer software as a service also provides ongoing support and maintenance to business customers, so the relationship and dependence between the two is far in May. Premium services for their part are applications that take full meaning on the Internet, and often do not even have an offline equivalent, plus in most cases do not have options for user support. As the SaaS is primarily targeted at businesses find it much easier everything that has to do with charging for the use of applications, businesses are more accustomed to paying for certain tools the user.

Email marketing:

Forgotten by the majority of projects that have recently emerged on the network, but we should consider it more as it has always been a good way to supplement income from advertising on the web. Sending newsletters by email, either with the contents of the website or specific content has been moved by subscribing via feed, especially by blogs, but there are still many people who would prefer that you get the information by email instead of having to surf the web in search of new content being created. There are many companies that specialize in email marketing for businesses and working with advertising results is a fairly common method. Finally, we should consider it as a perfect complement to e-commerce and stores that can inform their customers of new products and offerings, only to maintain contact with the user and affect the brand’s presence and can be quite useful.

Business Channels:

It is an option that has become popular thanks to Youtube that is offering long and reaching agreements with all types of businesses to create their own channels within the portal videos. Companies involved in audio-visual items are in perfect showcase Youtube to broadcast their content and this site offers the ability to customize their channels and provide specific options for their users. This system have begun to use some projects in Spain and I think it will be a good option to diversify income or access to companies to build relations or advertising services.

Brokerage:

Many websites are already content or services using affiliate or intermediary systems as the main source of income. It is impossible for millions of users that populate the network with information and direct access to a service, so the companies that have offered to serve as intermediaries to bring their message or products to as many users as possible . These companies sell their products or services have defined their own systems of working with brokers and how much better is the relationship between the firm and the broker can obtain better results. Businesses such as the sale of airline tickets or hotel reservation is well suited for this, also brokering the sale of financial products. The price comparisons and products are some of the sites that base their business model brokering.

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