Say “Google” that seems synonymous with “success.” However, should the giant in Mountain View also offers some flagship projects, which Google justifies its policy of researching and developing all kinds of initiatives.
However, we must not forget that they are projects that reached the public, so it took months of testing and development. The products that succeed on Google are those who find the balance between revenue generation and utility for users. Therefore, in their unsuccessful projects, one of these elements should be misconceived.
EWeek magazine found in a compilation with the ten Google Audio Failures:
1. Lively: A three-dimensional universe in which users could create an avatar to interact with other avatars. Not find a good host or between companies or between individuals, so Google it closed earlier this year.
2. SearchMash: an application that allowed reorder search results, among other functions. The problem is that Google placed in a separate web, without publicity. He closed the service in autumn 2008, replacing it SearchWijki, where you can also modify the search results.
3. Google Notebook: a kind of notebook that allowed to collect and organize information in a document accessible via the Internet. Rather than suppress it, Google has abandoned this project, betting tools similar but more advanced operations such as Docs, Sites and Tasks.
4. Google Video: a service that became meaningless when buying YouTube, but still operating. Google considering giving other uses, including providing streaming movies.
5. Mashup Editor: A tool has also been deprecated by another project of the house, App Engine. However, there is much competition in the sector of the platforms for building applications, for example, Amazon Web Services, or those offered by Salesforce.com.
6. Google Catalogs: who would ever seek advertisements in the Web? Especially when Google has in hand a much more important to scan books from around the world.
7. Dodgeball: A mobile social network that Google acquired in May 2005, which used the position of the user to locate and send messages to nearby friends. Along with Orkut and Zingku, shows that social networks are not Google’s forte.
8. Google Print Ads: draft print advertisements in newspapers in paper sank like a fish out of water.
9. Google Radio Ads: More of the same: Google overestimated their technological capabilities outside their usual ecosystem (Internet) or encountered disbelief or rejection of traditional media.
10. Shared Staff-an attempt to enter the field of social bookmarking, Delicious style. The low acceptance has come to incorporate the concept to the Google Reader.